Promo Trailer for TV Land’s newest original series “Younger”.
creatives create.
Closesearch runner.
CloseProducer + Writer
Currently living and working in the Washington, DC area, Tracey Bobb Crooks is an award-winning copywriter and producer. She develops creative concepts and writes compelling copy for marketing and promotional content.
Tracey spent 12 years at MTV Networks in the TV Land Brand Creative Group, helping to define, and later redefine, the identity of a network before moving on to start her own business.
Her expertise is in generating strategic, on-brand creative concepts and writing cohesive copy across broadcast, print, digital, and social media platforms.
She’s worked for major entertainment brands including Essence.com, TLC, TV Land, Nick at Nite, BET and Nickelodeon.
TV Land - Sitcom PSA
This award-winning network branding spot leverages the stars of TV Land’s sitcoms to position the network as a destination for new, original sitcoms. Winner: 2012 Creativity International Award, Gold
TV Land - AfriCOBRA: Art for the People
What began as a series of Black History Month themed interstitials, ultimately became a half-hour special profiling a group of revolutionary visual artists.
TV Land - Hot In Cleveland Launch
The premiere of TV Land’s first original sitcom was the highest rated telecast in the network’s history, and the show went on to become a #1 cable sitcom. Winner, 2011 Effie Award – Campaign Winner, 2011 CTAM Mark Award – “Windblown” Spot
TLC - Who Do You Think You Are?
When the acclaimed series re-launched with original episodes on TLC, the network’s goal was to clearly brand it while preserving and tapping into the show’s existing equity.
TLC - Women of Homicide
As the show was a departure from TLC’s typical programming, the goal was to create a spot that portrayed the heart and emotion behind this crime drama.
TV Land - The Cosby Show - "La Jettee"
TV Land is beloved for its classic TV programming, but often faces the challenge of promoting well-known shows in fresh and interesting ways. This spot took a memorable scene from an iconic show and gave it an unexpected twist.
TV Land - Here's the Story: Sesame Street
This series of interstitials marked an early step toward TV Land’s rebranding from a classic TV network, to a general interest network. This piece goes behind the scenes at Sesame Street.
TV Land - Here’s the Story: History of the Future
This series of interstitials marked an early step toward TV Land’s rebranding from a classic TV network, to a general interest network. This piece examines our collective fascination with the future by looking to the past.
TV Land - That’s What I’m Talking About - Oscar Micheaux Short
TV Land produced a three-part series on African-American culture that comprised a conversation between host and panelists. This short, originally intended to run during in-flight programming per a deal with American Airlines, took a piece of that conversation and explored it further.
TV Land - Cause Change: Cheerios
This co-branded spot for TV Land’s pro-social campaign, Cause Change, integrates Cheerios’ “Cheer” Campaign.