Tracy Boychuk

Founding Creative + Business Director

Now based in Chicago, Tracy Boychuk is the Creative Director and Founder of Runner Collective and the Design Director for Stop Smiling Media. She is available, on a project-to-project basis, for design and business consultations for print, web, and landscape design. Since relocating to the Midwest, Tracy has expanded Runner to include altruistic entities Runner Small and Runner Large. Alongside Omni Ecosystem’s founder Molly Meyer, Tracy is currently developing an urban roof top farm called The Roof Crop.

Tracy began her career in the art department at Sony Music in New York. From there she served as Design Director for MTV’s Off-Air Creative Department and next as Co-Creative Director at RCA Records, sharing the responsibility with longtime design collaborator, Brett Kilroe. After her years in the music industry Tracy left to become a founding partner for NYC award-winning design firm, Trooper.

During her tenure in New York City Tracy taught undergraduate courses in design and portfolio development at the School of Visual Arts for 15 years. In Chicago she volunteers as a consultant to the design interns at Street-Level Youth Media, a non-profit media arts literacy organization.

Tracy’s favorite collaborator is her son Henry, who hopes to be listed one day as Runner’s first Lego architect.