Writer / Producer

By Tracey Bobb Crooks

TLC - Who Do You Think You Are?

When the acclaimed series re-launched with original episodes on TLC, the network’s goal was to clearly brand it while preserving and tapping into the show’s existing equity.

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Wanderlust | Aspen in the Bag

By Linlee Allen

The New York Times Style Magazine

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Writer / Director / Producer

By Tracey Bobb Crooks

TV Land - Here's the Story: Sesame Street

This series of interstitials marked an early step toward TV Land’s rebranding from a classic TV network, to a general interest network. This piece goes behind the scenes at Sesame Street.

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Writer

By Tracey Bobb Crooks

TV Land - Trailer

Promo Trailer for TV Land’s newest original series “Younger”.

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Writer / Producer

By Tracey Bobb Crooks

TLC - Women of Homicide

As the show was a departure from TLC’s typical programming, the goal was to create a spot that portrayed the heart and emotion behind this crime drama.

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Book Editor

By Wendy Walker

Fatal Conceit by Robert K. Tanenbaum

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Book Editor

By James Hughes

How to Wreck a Nice Beach by Dave Tompkins

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Writer / Producer / Researcher

By Tracey Bobb Crooks

TV Land - That’s What I’m Talking About - Oscar Micheaux Short

TV Land produced a three-part series on African-American culture that comprised a conversation between host and panelists. This short, originally intended to run during in-flight programming per a deal with American Airlines, took a piece of that conversation and explored it further.

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Concept and Copy

By Tracey Bobb Crooks

TV Land - Sitcom PSA

This award-winning network branding spot leverages the stars of TV Land’s sitcoms to position the network as a destination for new, original sitcoms. Winner: 2012 Creativity International Award, Gold

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Writer / Director / Producer

By Tracey Bobb Crooks

TV Land - Here’s the Story: History of the Future

This series of interstitials marked an early step toward TV Land’s rebranding from a classic TV network, to a general interest network. This piece examines our collective fascination with the future by looking to the past.

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Writer / Researcher

By Tracey Bobb Crooks

TV Land - AfriCOBRA: Art for the People

What began as a series of Black History Month themed interstitials, ultimately became a half-hour special profiling a group of revolutionary visual artists.

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By Tracey Bobb Crooks

The Tracey Show

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Concepts and Copy

By Tracey Bobb Crooks

TV Land - Hot In Cleveland Launch

The premiere of TV Land’s first original sitcom was the highest rated telecast in the network’s history, and the show went on to become a #1 cable sitcom. Winner, 2011 Effie Award – Campaign Winner, 2011 CTAM Mark Award – “Windblown” Spot

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Copy

By Tracey Bobb Crooks

TV Land - Cause Change: Cheerios

This co-branded spot for TV Land’s pro-social campaign, Cause Change, integrates Cheerios’ “Cheer” Campaign.

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Book Editor

By James Hughes

Road to Seeing by Dan Winters

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Writer / Producer

By Tracey Bobb Crooks

TV Land - The Cosby Show - "La Jettee"

TV Land is beloved for its classic TV programming, but often faces the challenge of promoting well-known shows in fresh and interesting ways. This spot took a memorable scene from an iconic show and gave it an unexpected twist.

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Book Editor

By Wendy Walker

Tragic by Robert K. Tanenbaum

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