TV Land - Here’s the Story: History of the Future
This series of interstitials marked an early step toward TV Land’s rebranding from a classic TV network, to a general interest network. This piece examines our collective fascination with the future by looking to the past.
TV Land - Trailer
Promo Trailer for TV Land’s newest original series “Younger”.
TV Land - Here's the Story: Sesame Street
This series of interstitials marked an early step toward TV Land’s rebranding from a classic TV network, to a general interest network. This piece goes behind the scenes at Sesame Street.
TV Land - Hot In Cleveland Launch
The premiere of TV Land’s first original sitcom was the highest rated telecast in the network’s history, and the show went on to become a #1 cable sitcom. Winner, 2011 Effie Award – Campaign Winner, 2011 CTAM Mark Award – “Windblown” Spot
The New York Times Style Magazine
TV Land - AfriCOBRA: Art for the People
What began as a series of Black History Month themed interstitials, ultimately became a half-hour special profiling a group of revolutionary visual artists.
Stop Smiling Magazine
TV Land - Sitcom PSA
This award-winning network branding spot leverages the stars of TV Land’s sitcoms to position the network as a destination for new, original sitcoms. Winner: 2012 Creativity International Award, Gold
TV Land - That’s What I’m Talking About - Oscar Micheaux Short
TV Land produced a three-part series on African-American culture that comprised a conversation between host and panelists. This short, originally intended to run during in-flight programming per a deal with American Airlines, took a piece of that conversation and explored it further.
TV Land - Cause Change: Cheerios
This co-branded spot for TV Land’s pro-social campaign, Cause Change, integrates Cheerios’ “Cheer” Campaign.
The North Shore Weekend
TV Land - The Cosby Show - "La Jettee"
TV Land is beloved for its classic TV programming, but often faces the challenge of promoting well-known shows in fresh and interesting ways. This spot took a memorable scene from an iconic show and gave it an unexpected twist.
TLC - Women of Homicide
As the show was a departure from TLC’s typical programming, the goal was to create a spot that portrayed the heart and emotion behind this crime drama.
Sheridan Road Magazine
TLC - Who Do You Think You Are?
When the acclaimed series re-launched with original episodes on TLC, the network’s goal was to clearly brand it while preserving and tapping into the show’s existing equity.
Sheridan Road Magazine